Online Profiles – Managing your Identity
Human beings value the internet as a platform the world over. Many people in the world use the internet for many activities. Most of us use the internet for advertising products and services. However, there is a good number of people who use the platform to build their own brands. The brand can be your own name that you want to sell to make money or for other reasons. For you to advertise your own name as a brand, you need to create a profile as an identity.
Creating an identity for your name online is not difficult. Management of the profile is however not as easy. The reason is that search engines generally reveal everything about your if a name is searched. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want some parts of your identity revealed while others to be hidden. How is this possible?
You cannot talk about online identity management without including search engine optimization. The advantage of using search engines is that you are in control of determining what appears. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is when it comes to selling products online that are also sold by competitors.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. This included his images. The problem arises when it comes to searching the person. When you search him, what appears is information about his legal problems. That includes photographs taken when in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Can Michael dictate what appears when his name is searched? Can he filter what appears? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.